“The morning after the Super Bowl, then-Chrysler chief Olivier Francois urgently summoned his team to his Auburn Hills office.
“As emotional praise for the automaker’s ‘Imported From Detroit’ ad poured in from around the world, Francois wanted to brainstorm: Where else can we take with this thing?
“The accompanying music video is a sequel of sorts to the Super Bowl ad, which featured Eminem in a Chrysler 200, arriving at the Fox Theatre to find the choir onstage.
“Eminem is not featured in the new video, and Chrysler’s presence is low-key. This time the stars are the two dozen choir members, affiliated with Praise Tabernacle in Grosse Pointe. With an array of Motor City landmarks, street scenes and local characters, the clip reprises the theme of Detroit strength and hope.”
(via Chrysler, Eminem hit rev up city again with latest ‘Imported From Detroit’ effort | Detroit Free Press | freep.com)